Fresh content

Hi Folks,

Someone asked “How many times should I update my blog with content?”

It all depends on what kind of blog you have, is the first part of the answer.

Things to consider

1. Is my blog created to rank well in the search engines and once people see it all I want them to do is click on my affiliate links?

If this is so, I have blogs like this and adding fresh content once a week helps hold my rankings. But the rankings have a lot to do with incoming links and a few other factors we’re not getting into today. (I’ll post about getting good rankings soon if you want and I’ll even show some examples.)

Fast note on the article being added once a week, the title of that article is based on a long tail keyword. A long tail keyword is a keyword or phrase that gets low searches a month and has little or no competition in the search engines. You can read more about keyword research here.

2. Is my blog for human eyes? Am I posting content helping, entertaining or educating my readers?
Posting to your blog two to three times a week should work.

If your blog is in the internet marketing niche, you’ll want to post often but not for the sake of “posting” because crappy content is not going to cut it, they’ll know and will not appreciate it.

I used internet marketing as an example because that’s a fast moving rapid niche we’re people devour content at lightning speeds. But golf, weight loss and dating are just a few more niches that have fast moving content seekers hungry for answers.

At the end of the day, it’s your call but know this, search engines and people love fresh, useful updated content. How much is something you’re going to have to play with based on your situation.




4 Responses to “Fresh content”

#82. Justin Says:

Very useful information, once again. Being a beginner blogger, I know that it helps me to keep in focus what needs to be done. Yes, I for one would like to see more information on posting for click throughs to another site. That is my bloggs primary purpose.

Thanks for the info.

#85. Craig Says:

Hey Justin,

If you are only after the click through, here are some ideas to consider…

1. You’ll always have to be going after new traffic.
So social book mark traffic, and SEO traffic, article marketing, etc…

2. Make your text on the blog a bit hard to read. This is done by decreasing font size and having like 400 word paragraphs. So when people look at it, they instinctively want to click away and hopefully it’s to your affiliate banners.

Your header image should be 50 pixels in height or less. Why is because the hot spot for eyes as soon as they hit your site is above the fold. Meaning whatever they see at the top with out using their mouse to scroll the page.

Then you need a big banner under the header to your affiliate link. Like the one here http://www.firepowreviewed.com

see how small the site’s header image is?

Now you will need tracking setup so you can track what’s going on so the changes you make can be measured.

#86. Robert Says:

Craig,

More great information, this really helped a lot. I am still in the process of setting up and tweaking my blog and ALL the free information is wonderful.

I would be interested in any good information on getting the RSS feed set up on a blog. If you do anything along those lines..it would be most helpful.

Thanks
Robert

#87. Craig Says:

Hi Robert,

I checked your site and you have an rss feed setup…

Do you mean for another site?

How do you mean “set up” ?

Craig


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