How To Install Google Analytics
We talked about the importance of tracking yesterday using Google Analytics.
Today, let’s walk through the simple process of how to install Google Analytics so you never have to play the guessing game when it comes to where your visitors are coming from, how long they’re staying, etc…
1. Go to Google Analytics . Open a new account if you don’t have one.
2. Go to the bottom of the page and click on “Add Website Profile”
3. Add your domain address and click finish.
4. Click on New tracking Code (Not legacy), select and copy all code to a notepad document. Then click finished but keep this window open to Google Analytics.
5. Go to your blog’s admin and go to design > theme editor .
6. Click on “footer.php” and at the very bottom, past in the code you got from Google Analytics. make sure you click save at the bottom.
7. Go back into your Google Analytics and you should see something like the following image with a message saying “Tracking Installed.”
Give it a few days to collect some data.
A tip about checking stats: Don’t get too hung up over the stats because at the end of the day, it’s only feedback. If you’re not doing anything to get traffic, then the feedback will not be there.
Not getting into traffic today but try something new to get traffic and then watch your stats to see if it’s working or not.
Here is an easy to follow video from Google.
July 28th, 2008
I haven’t used Google Analytics much yet, but I have used another service to track visitors’ activities on my site. This kind of information can be really useful, so I’d recommend everyone who wants to increase their traffic and/or keep visitors coming back install the Google Analytics plugin.
If you’re like me, at first you may struggle to figure out what useful information you can glean from the data. But then as you look through the data over a period of time, you’ll probably start to see trends or browsing behaviors that you find interesting. This in turn will start you wondering about how you might change things to improve the experience your visitors have.
Then, as you try new things, you’ll have data about how visitor behavior changed (or maybe didn’t) based on the changes you made. It’s really useful to have.
If after looking at the data over a period of time you can’t find anything that seems useful, you might want to ask for some help from a more knowledgeable person to help you get started. Once you get the hang of gleaning information from the data, it can be really valuable.